Tuesday, November 17, 2009

Behavioral Mapping

Experienced / Observed Behavior

A vast majority of people who were on the 5th Street Bridge were merely walking from one end to the other. Only on days that the weather is really nice, do people stop to sit on the grass or benches. Very few people stopped en route between classes, and seemed very stressed in their hurried pace. The walkways are the most frequented areas, with the open green space on the north side being the most popular leisure spot.

Major markers might best be located in areas easily visible from the sidewalks, with more subtle ones hidden from view, so as to promote further exploration and investigation of the space. Since we are developing for a very wide-open space, we should take advantage of the fact that tags can be seen easily from almost anywhere.
Our biggest hotspots will probably be the benches on each side of the road, since people likely won't even be using their cellphones for running our AR application unless they are already sitting down.



Generalized Behavior Maps

As can be seen on the map of people moving through the space, the bridge is largely a transitional space. People using the bridge are typically driving or walking across it. People are also often waiting at one of the Tech Trolley stops on either side of the bridge.


On one side of the bridge is a very large, open green space. Most people who use this space play games with friends, such as frisbee. Other people bring their dogs with them to play, or just hang out in the space.


The opposite side of the bridge is another green space, but it has much more landscaping than open grass. There is a trellis above a bench that runs along the length of the bridge. Most people use the space for recreational activities including napping, taking photos (engagement photos, for instance), reading, sitting, or sunbathing. This space on the bridge is also visually stunning, with terraced landscaping full of trees, bushes, flowering plants and grass. The structure of the space creates many nooks and hidden spaces that are perfect for hiding small things (like AR tags).



All of the interesting, "hidden" locations within the space created by the landscaping and design would be perfect places for implanting tags that people could search for. This would encourage the type of navigation through the installation we desire: a hunt for hidden "easter egg"-like tags hidden throughout the space in places you may not even know about just from walking through the area.

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